Projeto Mojave


Abstract

What’s the buzz about “Mojave”.  Yes it’s a desert in the U.S.A., but it’s also the code name of a project that the Windows Marketing team recently did to experiment with every day using to see what they thought about using Windows Vista.

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Background

Microsoft frequently conducts focus group to better understand the needs of our customers.

This week a project that is getting a lot of attention and we thought the MVP Community would be interested in knowing about is known as the “Mojave Experiment”.  This was an effort that the Windows team managed to bring together that involved inviting some folks who weren’t currently using Windows Vista to share a look at what the group thought was a new Windows OS.  To their surprise and delight they we amazed how much they liked what they saw, especially when they learned they were using and seeing Windows Vista!

The marketing team is planning to use the video from these focus group sessions to drive some awareness and we thought you also might enjoy sharing them with your peers and online communities.

It’s important to note that is this not part of the campaign that Crispin, Porter & Bogusky are creating for us.  You can expect to see more efforts coming from the marketing team around Windows experiences that communicate its value to our customers.

Stay tuned and let us know what you think!

Learn more at “Mojave Experiment” www.mojaveexperiment.com

Another resource worth checking out is Ina Fried’s post on CNet at: http://news.cnet.com/8301-13860_3-9999971-56.html?tag=blog.1

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Effective dates

“Mojave” site goes live on Monday, 7/28, followed by viral videos and banner ads.

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Website Location

www.mojaveexperiment.com

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Contact

Thank you for sharing your input with the Windows team.  Let us know what you think about the “Mojave” experiment.  Maybe you know someone who hasn’t tried Windows Vista and could benefit from the test!

If you have any questions, please contact:  Sheri Sullivan (sheris@microsoft.com), Windows Communications Team.

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